Trend Report

State of AI Software 2025

The 3 massive shifts happening in software right now (and the tools leading them).

Last Updated: Dec 10, 20255 min read

The AI landscape moves fast. In 2024, it was all about "Chatbots". In 2025, the focus has shifted entirely to Agents and Creation.

We analyzed search volume and functional capabilities to identify the three biggest trends you need to know.


1. Generative Video is the New Text

"Video Creation AI" search volume is up 300% YoY.

Text-to-text is solved. The new frontier is Text-to-Video. Tools are no longer just creating "weird stock footage" – they are creating usable marketing assets, personalized sales videos, and even full dubbing in multiple languages.

Top Pick: ElevenLabs

While known for voice, ElevenLabs is leading the charge in Dubbing Studio technology, allowing creators to translate videos into 29 languages while preserving the original voice speakers' tone.

Read our ElevenLabs Review →

2. "Agentic" Coding

Developers aren't just using AI to autocomplete code anymore; they are using AI Agents to write entire features. The trend is moving from "Copilots" (who help you fly) to "Autopilots" (who fly for you).

This lowers the barrier to entry for building SaaS products significantly. If you are a non-technical founder, 2025 is your year.

3. Hyper-Personalized Marketing

The days of "Hi [First Name]" emails are over. Modern AI marketing tools analyze user behavior to send messages that feel handwritten.

Top Pick: Brevo

Brevo (formerly Sendinblue) has aggressively integrated AI to predict the exact best time to send an email to each individual subscriber.

Read our Brevo Review →