Why thousands of businesses are switching from Mailchimp to Brevo this year.
If you have been using Mailchimp for years, it is worth reviewing their 2025 pricing changes to ensure it still fits your budget.
For 90% of businesses, Brevo is the significantly better financial choice due to its "Unlimited Contacts" policy. Mailchimp charges you for hiding files; Brevo only charges when you use them.
| Feature | Brevo | Mailchimp |
|---|---|---|
| Contact Database | UNLIMITED | Limit 250 Contacts |
| Entry Cost | ₹0 (Free Forever) | ₹0 (Until 250 users) |
| Pricing Model | Pay per Email Sent | Pay per Subscriber |
| Daily Limit (Free) | 300 emails/day | 1000 sends/mo total |
| Marketing Automation | Included (2,000 contacts) | Very Basic |
This is the #1 reason thousands of Indians are cancelling Mailchimp. Look closely at their new pricing terms:
Enter your subscriber count to see what Mailchimp actually costs you just for storage.
*Estimates based on Mailchimp Essentials plan vs Brevo Free plan.
We analyzed the pricing specifically for Indian users to see what happens as you grow.
Mailchimp "Essentials" starts at ₹385/mo. Sounds cheap? WRONG. That price is for a microscopic list (500 contacts). Once you grow to 2,500 contacts (a standard small business size), that price jumps significantly because you are paying for every name on the list.
Brevo "Starter" starts at ₹625/mo. BUT... that ₹625 covers up to 20,000 emails sent per month. You could have a list of 5,000 people and email them 4 times a month, and the price stays ₹625.
"If you have a growing list but don't email them every single day (like most businesses), Brevo is mathematically 5x cheaper than Mailchimp."
If you are a massive enterprise like Coca-Cola, Mailchimp's heavy analytics might be necessary. But for 99% of creators, solo-preneurs, and Indian SMBs, the math is simple:
Do you want to get charged for having subscribers? Go with Mailchimp.
Do you want to own your audience for free? Go with
Brevo.